![]() The medical claims made: “Look Taller, Thinner, Healthier, Sexier and More attractive” are at best, bad claims and at worst false medical claims. My experience has shown the only way to know for sure is to ask them through a formal 513(g) request for information. I’m not sure if PostureNow is classified by the FDA as a medical device. Two professional problems I see that can really turn into issues down the road that I didn’t see addressed by the Sharks or the entrepreneurs are the medical claims and the side effects. They also discovered people who wore braces tended to abandon proper bending/lifting habits because they felt invincible with back braces on (superman syndrome) and they actually had more back pain incidence at Home depot because of the braces. Remember when Home Depot first opened and every employee from the cashiers to the janitors had back braces/belts on? Now look at Home Depot, you don’t see the back braces/ belts anymore.why? They found wearing braces actually weakens the back by not allowing the muscles to work properly. Watch out for Superman Syndromeīraces, splints etc are notorious for causing people to have the superman syndrome, meaning they think because they have a brace, they won’t have to practice good posture habits because the brace will save them. I do not like the idea of a brace to have you sit up properly with good posture, a better way is to do it on your own, but with that said, we know most don’t do on their own, what is right for them. ![]() Their device, PostureNow is simple and easy to use and I can see it being effective at causing people to straighten up, with chest out, shoulders back as we all have heard, improves posture. This is bad for all but even more so for the kids and is going to lead to terrible postural problems as they age and increased episodes of back pain, compression fractures and even carpal tunnel. ![]() Increased computer use, texting, smart phones and video games are all promoters of poor posture but are used by almost every child and adult today. All you have to do is look at our school age children, most have rounded shoulders and slumped forward heads typically seen in the elderly population of my generation. Mike and Matt are spot on with their assessment that poor posture is an epidemic. Upon review, I have definitely seen worse products/pitches and much ruder entrepreneurs. Some of my initial skepticism may have been tainted by my jealousy that another product for the back made it in and from the pre-show tweets saying this was the most obnoxious presentation yet. I have to first say, that I am an avid Shark Tank watcher and have applied to enter the tank back in season 1 and again for season 4. Berthiaume, DC, a Chiropractor from Springfield, MA and inventor of Lo-Bak TRAX. The Shark Tank Blog has asked me for my input on the latest episode of Shark Tank, specifically on the pitch by Mike Lane and Matt Franklin of PostureNow. Dr Berthiaume is a graduate of the National College of Chiropractic and has been a practicing Chiropractor for over 15 years. ![]() I asked a Chiropractor to review their product and pitch from a professional perspective. PostureNow entrepreneurs Matt Franklin and Mike Lane were funded by Mark Cuban who stood up straight and made a deal to help the Portland, Oregon area businessmen with their posture correction device.
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